- The Morning HSTL.
- Posts
- This is why no one’s engaging with your content.
This is why no one’s engaging with your content.
Spoiler alert... you're hanging out in all the wrong places.

Stop shouting into the void: Show up where your audience is!
Let’s cut to it: If your content isn’t getting engagement, it’s probably not the algorithm’s fault.
It’s that you're showing up in the wrong place… with the wrong message… for the wrong crowd.
And here's the uncomfortable truth:
👉 You're still creating content for you — not for the people you're trying to reach.
That means marketing through your own lens: your preferences, your style, your platforms.
But your future customers? They’re younger. They’re digital-native.
They scroll differently, they consume differently, and they buy differently.
So if you want to capture their attention — and their business — you need to start creating for them.
That means:
📱 Short-form, fast-paced, visual-first content for TikTok and Instagram
🧠 Quick, valuable tips they can use right away
🎧 Sounds, trends, and formats they already know and trust
💬 Real talk that doesn't sound like a press release
They still want the same experiences you offer — the golf day, the spa break, the afternoon tea, that pub lunch!
But they want to discover it in a way that feels relevant to them.
And right now, a static flyer in your Facebook feed won’t cut it.
So here’s your next move:
Stop thinking about what you would post.
Start thinking about where they scroll—and what they want to see.
This shift in mindset could be the difference between another post that gets ignored…
…and one that fills your calendar.